There´s been disturbing ages of dicotomic discussions on wheter we should or could worry, care and act in defense of sustainable life quality and common well being for all that concerns our planetary livinghood. Y2K led us into mass awareness of both the mutual implications of interdependence and the gaps between the reality and the concepts and solutions we – at large – insist on applying without consistent positive effect.
Said that (sad that/set that), there´s still plenty of good reasons and cases that inspire us on the nature of that we do. At first, take a look at business: global corporations are growing the perspective of adding value to the whole business ecosystem they´re related to. It means not only individuals but economic power are all involved or commited to the truth that there´s much more direct and indirect benefit in making good for general and specific social, environmental and economical contexts at once. We are living the age in which we cannot dismiss the facts that nothing is neutral and business is what we are busy with.
Science of economy, ecology, biology, sociology and psychology are proofs of the intersubjective, unstable and complex aspects of the performance of life and society. Yes, we care. Yes, we dare. So, we keep moving: not only constantly choosing from the best available but also constantly determined to create better choices and more availability of them!
Bold Mind Web 
Posted on March 8, 2009
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